How to Check Your Instagram Earnings (Without Pulling Your Hair Out)

So you’re making money on Instagram. Congrats! That’s a huge milestone. But now you’re probably asking the classic question: “Okay, but where exactly is that money?”

If you’ve been scrolling through the main Instagram app looking for a big, flashing “Cash Out” button, you’ve likely come up empty. That’s because Instagram, like its parent company Meta, keeps its financial details in a separate, more professional hub.

Don’t worry, it’s not as complicated as it seems. This guide will walk you through exactly where to find your Instagram earnings, how to understand them, and what to do if your payout feels like it’s taking forever.

Your Mission Control: Meta Business Suite

Forget the Instagram app for a minute. The single most important place for tracking your earnings is Meta Business Suite. This is the central dashboard for all things professional on both Facebook and Instagram.

How to get there:

1. Go to business.facebook.com.
2. Make sure you’re logged into the personal Facebook account that is linked to your Instagram professional account.
3. Select your Instagram account from the dropdown menu at the top.

Once you’re in, you’re in the right neighborhood. Now, let’s find the money.

A Guide to Your Money’s hiding Spots

Instagram has a few ways to pay creators, and sometimes they’re tracked in slightly different places. Here’s the breakdown.

1. The Main Hub: For Gifts, Subscriptions, and Ads

If you’re in the Instagram Partner Program and earning money from:

• Gifts: The virtual items fans buy and send to you during your Live videos.
• Subscriptions: Monthly payments from fans for exclusive content.
• Ads on Reels: Ads placed in your Reels.

…then this is your home base.

How to check:

1. In Meta Business Suite, look for the Monetization tab on the left-hand menu and click it.
2. Here, you’ll see a graph showing your estimated earnings over time.
3. You can click into Earnings or Payouts to get a more detailed breakdown, filter by date, and see which content is driving the most revenue.

2. For Bonuses (Like Reels Play)

Instagram often runs limited-time bonus programs that pay you for hitting certain targets, like getting a specific number of plays on your Reels. These earnings are tracked separately from your other income.

How to check:

1. Still in Meta Business Suite, under the Monetization tab.
2. Look for a section labeled Bonuses or Programs.
3. If you have an active bonus, you’ll see your progress tracker and estimated earnings here.

Heads up: Bonus earnings are typically paid out well after you earn them, often 30-45 days after the month ends. Patience is key here.

3. The Final Word: Your Payouts Section

The “Earnings” tab shows you estimates. The Payouts section is where you see the real, finalized money that has been or will be sent to your bank account.

How to check (this part is easiest in the Instagram app):

1. Go to your Instagram Profile.
2. Tap the three-line menu (☰) in the top right corner.
3. Tap Settings and privacy.
4. Scroll down and tap Business.
5. Tap Monetization, and then you should see a Payouts option.

Here, you’ll see your payout history. Each one will have a status:

• Estimated: The amount is still being calculated.
• Processing: The bank transfer has been initiated.
• Completed: The money is in your account.
• On Hold: There might be an issue; check your banking details.

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The “Why Isn’t My Money in My Bank Account?!” FAQ

This is where most of the panic happens. Let’s calm those nerves.

Q: I see earnings, but I haven’t been paid. Why?
A: Two main reasons:

1. The Threshold: You need to earn at least $100 before Instagram will initiate a payout.
2. The Schedule: Payouts happen monthly, around the 21st of the month, for earnings you made in the previous month. Earnings from June will be paid around July 21st.

Q: Why do my estimated earnings look different from my payout amount?
A: Your estimated earnings are your gross revenue. The payout amount is what you receive after any applicable taxes are withheld (based on your country and tax information) and after currency conversion fees if applicable.

Q: How do I even qualify to earn money?
A: You need to meet specific requirements for each tool (like having 10,000 followers for some features) and be compliant with Instagram’s Partner Monetization Policies. You apply through the Monetization section in your Instagram settings.

Q: Can I see how much a specific Reel or Live video earned?
A: Yes! Back in Meta Business Suite > Monetization, look for a Content or Performance tab. You can often see the estimated earnings broken down by individual piece of content.

Pro Tip: It’s All About RPM

If you want to grow your earnings, stop focusing solely on views and start watching your RPM (Revenue Per Mille).

What it is: RPM is how much money you earn for every 1,000 times your content is shown. It’s the best metric to see how valuable your audience is to advertisers. A higher RPM means you’re earning more per view, which is the ultimate goal.

You can find your RPM in your Meta Business Suite analytics.

The Takeaway

Checking your Instagram earnings is a simple process once you know where to look.

• Your Dashboard: Meta Business Suite is your best friend.
• Your Finalized Payment Info: Check the Payouts section in your Instagram settings.
• Your Schedule: Mark the 21st of the month on your calendar and remember the $100 threshold